Turning complex problems into products people love.
11+ years of product design spanning blue chip enterprises, high-growth startups, and digital agencies. I've built UX practices from the ground up, led design at scale, and co-founded my own consultancy.
Let's talk →Case Studies
Redesigned a cannabis e-commerce platform hit by a 60% SEO traffic drop, maximising conversion from existing visitors.
End-to-end product design for an industry-first mobile food and drink delivery service, launched in 6 weeks.
Architected an 80-component design system for a US EdTech platform, cutting time-to-launch by 75%.
Co-founded and designed a 0-to-1 automated RFP lead generation platform, from proposition to paying enterprise accounts.
Led research and design for an end-to-end multi-modal journey service integrating taxi and micro-mobility, with a Government PoC delivering 200 journeys.
Shadowed 6 frontline operational roles across LNER, surfacing 83 pain points and directly informing the enterprise product roadmap. Nominated for two industry awards.
The practitioner's path.
I've spent 11 years at the intersection of design, product, and commercial strategy scaling UX practices across startups, major travel companies, blue chip firms, digital agencies, and design consultancies.
My work is grounded in research, validated through testing, and shipped with a close eye on business outcomes. I work best on hard, ambiguous problems where the answer isn't obvious.
Currently based in Barcelona, working remotely with clients globally.
Where I've worked
End-to-end product design and venture building across B2B SaaS, digital agency, and EdTech clients. Co-founded Cross Coast Digital and Bid Ready RFPs.
Inaugural UX Lead at a £700m government rail operator. Built the UX practice from scratch, led the largest quantitative navigation test in UK rail history, and won App of the Year 2022.
Promoted within 14 months to lead customer proposition design. Delivered the UK's first onboard mobile food delivery service and pioneered world-first VUI and multi-modal integrations.
Rapid progression through three roles in 18 months. Scaled headcount from 4 to 12, secured brand partnerships with Burberry and Barbour, and closed £250k+ in B2B sales.
What I bring
Design & Research
- End-to-end product design
- Design systems & component libraries
- User research & usability testing
- Service design & blueprinting
- Figma, FigJam, Prototyping
- WCAG accessibility
Strategy & Delivery
- 0-to-1 product builds
- OKRs & product roadmapping
- Conversion rate optimisation
- Agile / Dual-track delivery
- Stakeholder management
- B2B enterprise sales
Technical
- AI-assisted development
- Odoo ERP / SaaS architecture
- API integrations
- Developer handoff (Vue.js)
- GA4, Hotjar, Dovetail
Certifications & Education
- UI Design UX Design Institute, 2023
- NN/g UX Certification 2021
- Prince2 Agile PeopleCert, 2019
- BA Hons Business & European Studies, 1st Class University of Exeter
Let's work together.
Open to senior product design, UX lead, and consulting roles — remote, worldwide.